Sharpeagle

In the past, marketers thought that saturating a video with effects and polishing it to perfection made it successful. People would invest fortunes producing masterpieces of media to market brands. This changed once  video production  became widely available, suddenly anyone could record, edit, and publish a video. Amateur videos flooded the internet and new trends started popping up. We started seeing more and more low budget videos with outstanding performance. Regular videos started going viral, even with a clear lack of production value. People found those less polished videos more relatable, while high budget videos, featuring special effects and celebrities made them feel weary. The higher polish made viewers too aware of the push for sales. The Entrepreneur published a  detailed study  on this matter, they compared two similar video campaigns, one produced with $10.000 and the second one with $100.000. The cheaper video performed better across the bo...